School of Spatial &
Product Design

Nicholas Bee_image

Nicholas Bee

BA(Hons) Product Design

The love of travelling has allowed Nicholas to explore all types of diverse culture. Soaking in the things around him, Nicholas wants to share his discoveries with the people around him. Being trained in industrial design, he is keen to explore other areas of design and see how he can incorporate them into what he has learned. Creating new and exciting ideas to improve the lives of people by showing them what he has discovered.



Meat has always played an essential and special role in our diet. However, at the rate of consumption, we will reach a world food crisis by 2050 due to overconsumption of meat and its unsustainable farming processes. Despite being aware of the devasting impact of meat consumption on the environment, most people still choose to eat meat. One key finding is that there is a disconnection between meat and its production processes – while the process of killing animals for food is appalling, many refuse to acknowledge it. This disconnection helps people to consume meat with a guilt-free conscience.

Whether meat consumption is natural or nutritionally essential, there is a need to re-evaluate the perceptions and attitudes towards it. Ròu was designed to reconnect its users with meat production by allowing consumers to grow their meat in the comfort of their own home.

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