ATOM specialises in crafting chalk powders to maximise friction and reduce slipping for top climbing performances. The chalk brand focuses on every climber's journey to unleash their power and reach great heights while reinforcing the invaluable social element of the climbing community. ATOM aims to form a vibrant community of climbers – both amateurs and former amateurs – that learn, grow and analyse routes together. Their mission is to connect learners from various cultures and life experiences to confront their most intimidating summits. ATOM prides itself on the importance of a community that looks out for one another, every hold of the way. Welcome to the community with the mindset of embracing challenges. Welcome to ATOM.