School of Design

Jodi Choo

Jodi Choo

BA(Hons) Design Communication
2018 — 2021

Jodi is a designer that specialises in branding and conceptual thinking. She believes that design is more than just translating information into aesthetic visuals – it is also about appropriation and problem-solving.


hello, humans

A series of interactive circuits that highlights the emotional schema around the absurdity of fear between designers and computation in the design education of higher learning within Singapore. Understanding computation is easier than it seems once the logic is understood. These circuits were programmed with simple lines of code. This aims to motivate design students to take courage when tackling complex issues in small steps.

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