School of Creative

Park Jaeeun

Park Jaeeun

BA(Hons) Arts Management
2019 — 2021

Jaeeun graduated with a Diploma in Theatre Production and Management from LASALLE College of the Arts. To broaden her knowledge of the arts industry, she pursued a BA(Hons) degree in Arts Management where she will be graduating in 2021. She is skilled in a variety of areas, and has undertaken various production roles as well as administrative and event management both in Singapore and Korea. From a young age, Jaeeun has a keen interest in musical theatre and she hopes to make an impact in the performing arts industry in Singapore after graduation.

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Thesis abstract

Study of factors for K-pop’s commercialisation: a proposal for sustainable development in the K-pop industry

This dissertation aims to research how the K-pop industry has developed and changed throughout the years, and the factors that have impacted both the mechanics of commercialisation as well as the development of the K-pop industry ecosystem. Through an in-depth analysis of the current idol management practices and government support, this paper proposes three recommendations that can create better support structures for the K-pop industry through efforts made by the Korean government and idol agencies. The study focuses on the major agencies that monopolise the market and does not reflect the entire K-pop industry.

Work experience

Sep – Oct 2020
The Fool Theatre Pte Ltd
Company Manager

Oct 2019 – Jan 2020
JY Korea Company Pte Ltd
Assistant Producer

May – July 2017
EMK Musical Company
Company Manager