School of Creative
Industries
Park Jaeeun
Jaeeun graduated with a Diploma in Theatre Production and Management from LASALLE College of the Arts. To broaden her knowledge of the arts industry, she pursued a BA(Hons) degree in Arts Management where she will be graduating in 2021. She is skilled in a variety of areas, and has undertaken various production roles as well as administrative and event management both in Singapore and Korea. From a young age, Jaeeun has a keen interest in musical theatre and she hopes to make an impact in the performing arts industry in Singapore after graduation.
Thesis abstract
Study of factors for K-pop’s commercialisation: a proposal for sustainable development in the K-pop industry
This dissertation aims to research how the K-pop industry has developed and changed throughout the years, and the factors that have impacted both the mechanics of commercialisation as well as the development of the K-pop industry ecosystem. Through an in-depth analysis of the current idol management practices and government support, this paper proposes three recommendations that can create better support structures for the K-pop industry through efforts made by the Korean government and idol agencies. The study focuses on the major agencies that monopolise the market and does not reflect the entire K-pop industry.