School of Creative

Cherie Tan Yan Zhen

Cherie Tan Yan Zhen

BA(Hons) Arts Management
2018 — 2021

Having been exposed to the arts since young and trained in theatre and arts management, Cherie Tan is keen to play a significant role in creating a myriad of performing arts experiences in the local arts scene. A passionate and driven individual, her continuing involvement in events and production management equips her with relevant skills to further her interest in the arts industry.

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Thesis abstract

So what is puppetry, Generation Z?

This thesis seeks to investigate the relationship between The Finger Players (TFP) and Generation Z (Gen Z) in relation to puppetry by studying the perception of puppetry by Gen Z and TFP’s marketing and audience cultivation strategies. This thesis also aims to identify challenges in the promotion and awareness of TFP’s brand of puppetry among the diverse, fast-moving and go-getting generation of consumers. The objectives of this research include identifying the potential for puppetry to grow among Gen Z and matching that to TFP’s priorities in its audience outreach through quantitative and qualitative research methods.

Work experience

Aug - Dec 2020
The Finger Players
Production Intern

Jun - Jul 2019
Singapore Press Holdings Limited
Branding and Events Intern

May - Jul 2017
Sing Lit Station
Programme Assistant