School of Creative
Industries
Cherie Tan Yan Zhen
Having been exposed to the arts since young and trained in theatre and arts management, Cherie Tan is keen to play a significant role in creating a myriad of performing arts experiences in the local arts scene. A passionate and driven individual, her continuing involvement in events and production management equips her with relevant skills to further her interest in the arts industry.
Thesis abstract
So what is puppetry, Generation Z?
This thesis seeks to investigate the relationship between The Finger Players (TFP) and Generation Z (Gen Z) in relation to puppetry by studying the perception of puppetry by Gen Z and TFP’s marketing and audience cultivation strategies. This thesis also aims to identify challenges in the promotion and awareness of TFP’s brand of puppetry among the diverse, fast-moving and go-getting generation of consumers. The objectives of this research include identifying the potential for puppetry to grow among Gen Z and matching that to TFP’s priorities in its audience outreach through quantitative and qualitative research methods.